Saturday, June 20, 2009

ISLAMABAD: Pakistan Pavilion at Beijing International Tourism Exhibition (BITE), China stunned thousands of visitors by showcasing fascinating tourist products of the country. A colourful inauguration of BITE 2009 was held at the site of the Expo, which was attended by 281 public and private sector tourism organisations from 30 countries and destinations of the World.

A high ranking Pakistan delegation led by Minister for Tourism Maulana Atta ur Rehman was there to exploit three-day event by attracting foreign tourism to enchanting destinations of Pakistan. Other members of Pakistani delegation included: MD PTDC, Amjad Ayub, President of Pakistan Association of Tour Operators and General Manager, Pearl Tours, Nake Nam Karim of Adventure Tours Pakistan and Ghulam Ahmad of Mountain Tours Pakistan, officials of PIA and Tourism Development Corporation of Punjab.

Pakistani delegation attended the event to promote the country as a tourist friendly destination and to project the soft image of the country. It gave information on tourist attractions, distributed literature and marketed country's tourist attracting places to attract maximum number of foreign tourists towards Pakistan.

Pakistan pavilion was decorated professionally with large pictures and loudly appreciated by the visitors and a number of VVIPs. Besides, Minister for Tourism in the Pakistan Pavilion, Vice Mayor of Beijing along with other senior officials and Deputy Minister for Tourism of Syria remained there for sometime and discussed with the minister the matters of mutual interest for promotion of tourism.

The international media representatives also conducted interviews of the minister. The minister on the occasion said participation in such internationally reputed events contributes a lot in dispelling negative propaganda against Pakistan.

He said since China was rapidly emerging as one of the world's largest out bound tourist generating market, Pakistan's participation in such international events would go a long way for promotion of foreign tourism in Pakistan thereby enhancing country's foreign exchange earnings.


(APP)

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